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TOURISM RECOMMENDATION SYSTEM: EMPIRICAL INVESTIGATION

Biljana Petrevska and Saso Koceski
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Biljana Petrevska: Goce Delcev University, Faculty of Tourism and Business Logistics, Stip, Macedonia
Saso Koceski: Goce Delcev University, Faculty of Computer Science, Stip, Macedonia

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2012, vol. 14, issue 14, 11-18

Abstract: The paper makes an attempt to justify the necessity of implementing recommendation system which will assist tourists in identification of their ideal holiday. The proposed recommendation system based on collaborative filtering notes positive impulses in the case of Macedonia. A software module is developed being capable to generate a personalized list of favorable and tailor-made items. The research outcomes indicate that the designed national tourism web portal can provide satisfactory performance and may be of high importance to all key-tourism actors in the process of identifying measures necessary for creating competitive tourism product.

Keywords: Collaborative filtering; Tourism web-portal; Tourist profiling; Recommendation system (search for similar items in EconPapers)
Date: 2012
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