RESEARCH ON TOURISM DESTINATIONS MARKETING FROM THE PUBLIC RELATIONS’ PERSPECTIVE

Gabriela Arionesei and Paul Ivan
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Gabriela Arionesei: "Ștefan cel Mare" University of Suceava, Romania
Paul Ivan: "Ștefan cel Mare" University of Suceava, Romania

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2012, vol. 14, issue 14, 90-95

Abstract: Nowadays, tourism destinations are more and more determined to build a unique and competitive identity and image in consumers’ minds. Even though the marketing of tourism destinations has been awarded an intended purpose, in practice there is a lack of steadiness, sometimes an unexplained deficiency of empirical academic research. In some countries, many without "a tradition in tourism", building a marketing strategy for travel destinations is based on artificial and without substance images/perceptions of real and potential tourists. The paper describes the role of marketing in the domain of tourism, emphasizing the importance of public relations in the promotion process of the region of Bucovina.

Keywords: marketing; marketing mix; promotion; public relations; tourism destination (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:scm:rdtusv:v:14:y:2012:i:14:p:90-95

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