OPINIONS REGARDING THE TOURISTIC POTENTIAL OF THE DANUBIAN HARBOURS

Elena Matei, Ion Pârgaru, Aurelia-Felicia Stăncioiu and Andreea Botoș
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Elena Matei: University of Bucharest, Romania
Ion Pârgaru: Polytechnic University of Bucharest, Romania
Aurelia-Felicia Stăncioiu: Bucharest University of Economic Studies, Romania
Andreea Botoș: Bucharest University of Economic Studies, Romania

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2013, vol. 16, issue 16, 15-21

Abstract: In the context of European integration, the creation of transnational tourism products represents the brand of an inter-state collaboration, which, based on a common strategy, implies objectives that aim at achieving the global development of a destination, making thus possible an efficient and effective allocation of resources, in order to achieve a sustainable development, both from a touristic point of view and from an economic, social, cultural, technological etc. one. The route of the Danube could represent one of the most important European destinations, appertaining to more than one country; therefore, in order to develop and sustain its touristic potential, a common strategy is necessary, with an integrated marketing image, associated to a consistent tourism product, inspiring common values, regardless of the territory of the country it is located in. In this direction, a quantitative, exploratory marketing research, conducted on 992 respondents, aged 18-24, in order to determine the opinions concerning the touristic potential of the Danubian harbours - as a fundamental element, precursory to the market analysis.

Keywords: Danubian harbours; Danube strategy; Touristic identity; Tourism potential. (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:scm:rdtusv:v:16:y:2013:i:16:p:15-21

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