APPLICATION OF PROMOTION TOOLS IN HOSPITALITY AND TOURISM INDUSTRY AND ITS ROLE IN DEVELOPING THE JAMMU AND KASHMIR AS A TOURIST DESTINATION

Zoltán Bujdosó, Parikshat Shing Manhas, Ramjit, Lóránt Dávid and Alexandru Nedelea
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Zoltán Bujdosó: Károly Róbert University College, 3200, Hungary
Parikshat Shing Manhas: University of Jammu, 18006, India
Ramjit: University of Jammu, 18006, India
Lóránt Dávid: Eszterházy Károly University College, 3300, Hungary

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2014, vol. 18, issue 18, 37-43

Abstract: The proposed study will mainly attempt to study the promotional tools undertaken by different hotels and tour operators, and evaluate how they have been able to develop tourism and hospitality industry in the state. A survey questionnaire was used to collect primary data. Our study revealed that the main reason of not succeeding and overcoming the problem of rebuilding the state as a tourists destination after the period of militancy and others problems mainly lies within the negligence of tourism authorities not following appropriate marketing activities ; inappropriate measures and wrong allocation of promotional funds also contribute to the problem.

Keywords: Promotion tools; Tourism industry; Hospitality industry; Tourism products and services; Brand image; Jammu and Kashmir (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:scm:rdtusv:v:18:y:2014:i:18:p:37-43

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