INVESTIGATION OF VISITOR MOTIVATION OF THE EXIT MUSIC FESTIVAL (THE REPUBLIC OF SERBIA)

Ivana Blešić, Tatjana Pivac, Igor Stamenković, Snežana Besermenji and Saša Marković
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Ivana Blešić: Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia
Tatjana Pivac: Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia
Igor Stamenković: Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia
Snežana Besermenji: Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia
Saša Marković: Faculty of Education in Sombor, University of Novi Sad, 21000 Novi Sad, Serbia

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2014, vol. 18, issue 18, 8-15

Abstract: The decision to visit a festival or an event is a directed activity initiated by a wish to fulfil certain cultural need. Although motives only represent one of the variables describing visitor behaviour (besides learning, cultural conditioning and social influences), they form a crucial point that initiates decision making. The purpose of this study was to develop a measurement instrument that can be used to measure the most significant festival motivators for visitors’ travels to music festivals. The paper delivers the results of a questionnaire research conducted during the 11th EXIT festival (Petrovaradin Fortress, Novi Sad, The Republic of Serbia) in July 2011. The results were based on 566 questionnaires. The factor analysis generated three items: socialization; exploration of the festival programme and atmosphere; and perception of the festival and learning.

Keywords: Visitor motivation; Music festivals; EXIT 2011 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:scm:rdtusv:v:18:y:2014:i:18:p:8-15

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