FACTORS INFLUENCING THE QUALITY OF PROVIDED SERVICES IN THE VISION OF TRAVEL AGENTS IN SUCEAVA MUNICIPALITY

Cristian Valentin Hapenciuc, Mihai Costea, Gabriela ARIONESEI (gaube) and Ioana Cimpanu
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Cristian Valentin Hapenciuc: "Stefan cel Mare" University of Suceava, Romania
Mihai Costea: "Stefan cel Mare" University of Suceava, Romania
Gabriela ARIONESEI (gaube): "Stefan cel Mare" University of Suceava, Romania
Ioana Cimpanu: "Stefan cel Mare" University of Suceava, Romania

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2015, vol. 19, issue 19, 29-35

Abstract: Taking into account its pragmatic meaning, the success of a travel agency frequently relies on the activity of travel agents. In the process of promoting and selling flat voyages, customer service can be directly influenced by the interaction of factors such as: offer accuracy, sales representatives quality, employee timeliness, politeness of the travel agent, maintaining eye contact etc., all of which are components of the offered product. Thereby, we conducted, within the period 5 - 15 March 2015, a research based on interviews with 26 travel agents from 20 different units, in order to determine their awareness about potential factors that may have an influence on the quality of offered services. By the instrumentality of a questionnaire, we attempted to assess the integrity and loyalty of employees, their attitude regarding the activities they carry, their dissatisfaction, negative and positive factors influencing service quality, and their positioning to the organization and brand.

Keywords: quality of services; travel agents; influence factors (search for similar items in EconPapers)
Date: 2015
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