EXPLORING THE RELATIONSHIP BETWEEN LOCAL FOOD CONSUMPTION AND INTENTIONAL LOYALTY

Mamoon Allan
Additional contact information
Mamoon Allan: The University of Jordan, Amman

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2016, vol. 21, issue 21, 2

Abstract: In the pertinent literature on tourism supply, the relative importance of local food tourism has been subject to considerable discussion. Despite the breadth of such literature, there is a general lack of research on role of local food in tourism in the Middle East, in general and Jordan, in particular. Therefore, the aim of this study is to explore the local food consumption motivations and their relationship with intentional loyalty for international tourists. The study indicated that the cultural experience is the central motivation for respondents to experience local food. In addition, it showed that the excitement motivation was the high significant predictor of the behavioural intention (loyalty). On the basis of the findings, tourism management in Jordan should add local food to its tourism discourse and improve the nature and scope of the current marketing and promotion strategies of local food.

Keywords: Gastronomy; food consumption; motivation; repeat visitation; intention; Jordan (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://revistadeturism.ro/rdt/article/view/321 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scm:rdtusv:v:21:y:2016:i:21:p:2

Access Statistics for this article

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism is currently edited by Editura Universitatii Stefan cel Mare din Suceava

More articles in Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism from "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department. Contact information at EDIRC.
Bibliographic data for series maintained by Iulian Condratov ().