Factors Behind Destination Loyalty - A Study on Tourism Destination

Alexandru Mircea Nedelea, Borak Ali and Mohammed Alamgir
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Alexandru Mircea Nedelea: "Stefan cel Mare" University of Suceava
Borak Ali: University of Rajshahi
Mohammed Alamgir: University of Chittagong

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2017, vol. 23, issue 23, 7

Abstract: Tourism provides significant socioeconomic opportunities for the people in any country. This study examines the factors associated with tourist satisfaction in Bangladesh. It includes a total of 202 randomly selected tourists in Bandarban, a common tourist spot in Bangladesh. From the results of bi-variate analysis of the data, it appears that tourist satisfaction in general may depend on transportation, accommodation, level of expenditure, foods and security in the area. However, multivariate analysis reveals that transport and accommodation facilities are significantly associated with tourist satisfaction. This suggest that the improvement of transport and accommodation facilities are imperative for the sustainable development of tourism industry in Bangladesh.

Keywords: Tourist; Satisfaction; Destination; Repeat visit; Bandarban (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (4)

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