THE ROLE OF (ACTION) MOVIES, VIDEO CLIPS AND CELEBRITIES IN TOURISM MARKETING, OR PRESENTING JAMES BOND, GEORGE EZRA AND PRINCE CHARLES AS AMBASSADORS OF TOURISM

Erika KULCSà R, Andrea Antal, Hanna Benå and Bíborka Keresztes
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Erika KULCSÃ R: BabeÅŸ-Bolyai University of Cluj-Napoca
Andrea Antal: BabeÅŸ-Bolyai University of Cluj-Napoca
Hanna Benå: BabeÅŸ-Bolyai University of Cluj-Napoca
Bíborka Keresztes: Babeş-Bolyai University of Cluj-Napoca

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2017, vol. 24, issue 24, 4

Abstract: There are multiple opinions regarding the right use of marketing communications. It is debatable whether there is a need to spend money on marketing communications or it is more profitable to invest in the other elements of the marketing mix. It is true that word of mouth has become very important in tourism as well. It is also important to explore to what extent the uniqueness and (natural or man-made) attractions of a tourist destination improves its promotion, reaching the point where the active involvement of the tourist destination can be avoided. The objectives of the present study: (1) to explore the tourism offer of the James Bond action movies, (2) to explore the relationship between tourism and George Ezra songs, (3) to explore the role of a celebrity in the development of tourism of a small settlement or community.

Keywords: (action) movies; celebrities; tourism; marketing communications; video clips (search for similar items in EconPapers)
Date: 2017
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