THE SECRET ASSOCIATION OF HOTELS AND CULTURE

Erika Kulcsár and Ottó Farkas
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Erika Kulcsár: Babeş-Bolyai University, Cluj Napoca
Ottó Farkas: Babeş-Bolyai University, Cluj Napoca

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2018, vol. 25, issue 25, 4

Abstract: Culture appears as one (if not the most important) of the influencing factors of consumer behavior in the literature. As it recently can be experienced we are members of a service-based society. Thus, services are valorized and have an increasingly important role in our lives, since today's consumers act as warriors in the pursuit of endless experiences. However, according to some opinion, cultures are merging continuously, and today they are leading towards an emerging global culture. According to this statement, the question arises whether culture can be considered an important factor influencing the consumers of tourism services. The purpose of this paper is to investigate the role of culture and to examine the intensity of the classical and extended marketing mix elements at the Hilton Prague Hotel.

Keywords: culture; consumer behaviour; classical marketing mix elements; extended marketing mix elements; differences (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:scm:rdtusv:v:25:y:2018:i:25:p:4

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