The role of social media platforms in choosing and promoting cross-border tourism destinations. Case study South Dobrogea tourist destination - the Cadrilater (Romania-Bulgaria)

Gheorghe Lixandrescu, Manuela Barbarie, Adriana Bianca Ovreiu and Anca Albu
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Gheorghe Lixandrescu: Universitatea din Bucuresti, Facultatea de Geografie
Manuela Barbarie: Universitatea din Bucuresti, Facultatea de Geografie
Adriana Bianca Ovreiu: Universitatea din Bucuresti, Facultatea de Geografie
Anca Albu: Universitatea Ovidius din Constanta

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2022, vol. 33, issue 33, 5

Abstract: Since the 2000s, social media platforms have begun to actively develop and increase the coefficient of marketing activities in the tourism sector. Over time, these platforms have played a key role in stimulating the user's confidence in choosing a tourist destination. This indicates that the early 2000s managed to shape a certain dependence on these platforms regarding the choice of destination both for existing tourists, and for potential ones. This article aims to conduct a research study on the influence of the most popular social platforms in choosing cross-border tourist destinations, with a focus on the destination of South Dobrogea - The Cadrilater. To achieve this, the research adopted a hybrid approach. Initially, an analysis of the specialty literature was performed, followed by the application of a questionnaire on a sample of 200 respondents.

Keywords: tourism promotion; social media platforms; South Dobrogea; Cadrilater. (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:scm:rdtusv:v:33:y:2022:i:33:p:5

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