REVISIT INTENTION (RI) OF TOURISTS: A STUDY OF YOUNG BEACH-GOERS IN GOA, INDIA

Pradeep Kumar B
Additional contact information
Pradeep Kumar B: Post-Graduate and Research Department of Economics, Maharaja's College, Ernakulam, Kerala, India

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2023, vol. 35, issue 35, 2

Abstract: It is evident that inducing visitors to revisit the tourist destinations and resorts, where they stay, is an important way of smoothening out revenue generation for tourism firms rather than attracting new tourists using costly advertisement and marketing strategies. This revelation has paved the way for an array of Revisit Intention studies in the field of tourism. Many such studies regard the revisit intention (RI) of tourists as a binary variable that is with two outcomes viz—yes, having to revisit intention or No. Distinct from this, this study enquires into the revisit intention by categorizing this into three: Tourists with High Revisit Intention (HRI), Moderate Revisit Intention (MRI), and No Revisit Intention (NRI). Drawing on data collected from 120 College going students visiting Goa Beaches, the study reveals that most tourists have a revisit intention. Apart from this, the study also proves that the revisit intention of tourist is dependent on factors like cleanliness and unpolluted nature of the beaches, service quality of the staff in resorts, and the quality of accommodation, safety, and security (SnS) of beaches and resorts, and finally, the feeling of a consumers’ surplus (Visitors’ Surplus).

Keywords: Revisit Intention; Safety and Security (SnS); Visitors’ Surplus; Accommodation; Service Quality (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://revistadeturism.ro/index.php/rdt/article/view/112 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scm:rdtusv:v:35:y:2023:i:35:p:2

Access Statistics for this article

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism is currently edited by Editura Universitatii Stefan cel Mare din Suceava

More articles in Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism from "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department. Contact information at EDIRC.
Bibliographic data for series maintained by Iulian Condratov ().