E-CRM IN THE TOURISM SECTOR

Lidija Pulevska – Ivanovska
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Lidija Pulevska – Ivanovska: Faculty of Economics, University ” Ss. Cyril and Methodius” Skopje, Macedonia

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2008, vol. 5, issue 5, 14-19

Abstract: E-tourism offers the potential to make information and booking facilities available to large numbers of consumers at relatively low cost. It enables the tourism sector to make large-scale savings on the production and distribution of print and other traditional activities such as call centers and information centers. It also provides a tool for communication and relationship development with the end-consumers as well as tourism suppliers and market intermediaries. E-CRM and ICTs adoption is the key to the e-tourism growth. Considering the fierce market competition it is a competitive advantage and it must be seen as a new business model which enhances a customer centric culture within destination organization. In this paper I will focus on the issues related to e-CRM and ICTs and their adoption and implementation in e-tourism.

Keywords: e-CRM; ICT; tourism sector. (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:scm:rdtusv:v:5:y:2008:i:5:p:14-19

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