ON-LINE ADVERTISING AND DISTRIBUTION OF TOURISTIC SERVICES

Tatjana Petkovska Mirchevska and Tatjana Petkovska Mirchevska
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Tatjana Petkovska Mirchevska: The Institute of Economics, University “St. Cyril and Methodius”, Skopje
Tatjana Petkovska Mirchevska: The Faculty of Economics, University “St. Cyril and Methodius”, Skopje

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2008, vol. 6, issue 6, 35-39

Abstract: The Internet approach has a unique placement technology of the economic propaganda message and has an innovative campaign for development and maximization of the marketing message effectiveness, as well as information distribution and a feedback for its valorization. This medium arrays over 70 million unique visitors per month. More than 7 billion web site marketing messages are being delivered monthly on over 1900 web sites. According to demographic and geographic characteristics, there are specific channels that help companies to locate their desired audience. The Internet approach is exposed to innovations that are developing continuously in order to bigger creative role to be accomplished. Those innovative elements of the Internet approach can be media signs, floating messages, sound- audio effects, streaming, video etc.

Keywords: advertising; distribution; internet; touric services. (search for similar items in EconPapers)
Date: 2008
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