CUSTOMER CARE – A TOTALLY IGNORED MANAGEMENT TOOL ON THE ROMANIAN SERVICES MARKET

Roxana Sarb, Anca Gabriela Ilie, Constanta Paslaru and Dan Dumitriu
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Roxana Sarb: Academy of Economic Studies, Bucharest, Romania
Anca Gabriela Ilie: Academy of Economic Studies, Bucharest, Romania
Constanta Paslaru: Academy of Economic Studies, Bucharest, Romania
Dan Dumitriu: Academy of Economic Studies, Bucharest, Romania

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2009, vol. 7, issue 7, 90-93

Abstract: Quality and customer satisfaction are important subjects receiving increasing attention worldwide. An organization’s ability to remain in business depends entirely on its ability to win and retain customers. The nature and number of competitors and their ability to offer similar products/services at similar prices has led to increasing emphasis being placed on customer care. Customer care is about people pleasing people and it involves specific actions that keep customers satisfied and coming back for more.

Keywords: quality; customer satisfaction; customer care; profit. (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:scm:rdtusv:v:7:y:2008:i:7:p:90-93

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