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THE ANALYSIS OF THE ASYMMETRICAL RISK IN TOURISM FOR THE DEVELOPMENT AND PROMOTION OF A LASTING REGIONAL TOURISM IDENTITY

Irina Susanu, Nicoleta Cristache, Alexandru Nedelea, Angela - Eliza Micu and Adrian Micu
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Nicoleta Cristache: “Dunarea de Jos” University of Galati, Faculty of Economic, Romania
Alexandru Nedelea: “Stefan cel Mare University” Suceava, Faculty of Economic Sciences and Public Administration, Romania
Angela - Eliza Micu: “Dunarea de Jos” University of Galati, Faculty of Economic, Romania
Adrian Micu: “Dunarea de Jos” University of Galati, Faculty of Economic, Romania

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2009, vol. 7, issue 7, 57-61

Abstract: In order to establish an adequate balance between tourists’ welfare, the needs of the natural and cultural environment, as well as to develop tourist destinations and organizations’ competitiveness, it is necessary to carry out a global and integrated approach, where all interested parties share the same goals regarding the durability of tourism and the approached challenges. The purpose of this work is to identify the factors of reduced risk having a major impact over the sustainability of the tourist region under analysis and to highlight the risk factors’ connections and impact in order to minimize and eliminate them, with direct effects over the awareness of tourist industry’s values. The identification of lasting development’s indicators will take into account all these three aspects of the durable development of tourism, namely ecological, economical and social factors, that play a part in highlighting the real performance of a tourist destination. All these aspects are absolutely necessary for the promotion of the Danube’s tourist potential, achievable through the emphasis of the relevant values from the tourist patrimony of the county of Galati. The promotion of the Danube’ tourist potential presupposes a series of objectives that are subordinated to the general direction that is marked at the national level, respectively Romania’s transformation into a qualitative tourist destination based on its natural and cultural patrimony, in order to correspond to the European Union standards. The new policy regarding tourism proposed by the European Commission aims at offering constant support for this industry to be able to face different challenges, by promoting also competitiveness in general.

Keywords: lasting tourism; proactive; reactive; tourist identity; Danube. (search for similar items in EconPapers)
Date: 2009
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Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism is currently edited by Editura Universitatii Stefan cel Mare din Suceava

More articles in Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism from "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department. Contact information at EDIRC.
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