THE MAIN DIRECTIONS OF REGIONAL MARKETING IN A CONTEXT OF TOURISM DEVELOPMENT

Olexander Kyfyak and Alexandru Nedelea
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Olexander Kyfyak: Chernivtsi National University, Ukraine

Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, 2009, vol. 8, issue 8, 9-13

Abstract: In this article it is advanced the necessity for regional marketing as tool of strengthening the competitiveness of tourist services’ sphere. It is also investigated its essence and specificity in modern conditions. On the basis of certain tendencies and the carried out marketing researches recommendations about formation of effective strategy for regional marketing in ? context of necessity for tourism development are offered.

Keywords: regional marketing; tourism; region; competitiveness; recreational services; strategy; regional tourist product (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:scm:rdtusv:v:8:y:2009:i:8:p:9-13

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