ECOMARKETING FOR THE COMPANY? WHY?

Daniel Maftei ()
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Daniel Maftei: Stefan cel Mare University of Suceava, Romania Faculty of Economics and Public Administration

The USV Annals of Economics and Public Administration, 2012, vol. 12, issue 2(16), 106-112

Abstract: Under current conditions when the economic world pass through a period of profound transformation, development and growth issues in close connection with the natural environment, requires a new vision concerning economic equilibrium and a new coordinated: the ecological balance. Ecomarketingul addresses the social field (associations, organizations, public) and the economic field (the education of policy makers). Regardless of the target group, the ecomarketing promotes the idea that environment is a public good, to be protected and respected, regardless of prevailing interests at a time. The most important task in environmental marketing related to the need to educate markets, the producers oriented on short-term benefits, immediate, in connection with long-term benefits that are brought by the environmental attributes of products.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:scm:usvaep:v:12:y:2012:i:2(16):p:106-112

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