NECESSITY TO IMPLEMENT A BUSINESS INTELLIGENCE SOLUTION FOR THE MANAGEMENT OPTIMIZATION OF A COMPANY

Luminita Serbanescu

The USV Annals of Economics and Public Administration, 2012, vol. 12, issue 2(16), 114-122

Abstract: In order to make correct management decisions, based upon exact and up-to-date information, we need something more than intuition. Taking into consideration that in large organizations there is a great amount of information related to production indicators, financial reports given by sales, balance sheets, prognosis etc, managers often lack the qualitative information, updated in real time and transaction data on the basis of which a decisionmaking support system can be built. Implementation of a Business Intelligence solution in a company responds to the passage towards a new organizational culture, that of a management based upon clear, measurable objectives assumed by the company and employees at each executive level. In this work, I tackled the importance of implementation of a Business Intelligence solution in a company and I presented a case study in which I designed a few analysis reports with the help of QlikVew application. The analysis of various data types, reference and search filters put at disposal by QlikView application helps users to synthesize valuable information. Practically, electronically stored information generates possibilities of data analysis in real time for substantiation of future decisions and actions regarding management, marketing and sales. Business Intelligence should be considered as a solution which will complete the company’s IT system and offer an extra efficiency in the business management, performances improvement and decisions making.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:scm:usvaep:v:12:y:2012:i:2(16):p:114-112

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