PRESENT STATE AND THE PERSPECTIVES OF SMS MARKETING IN ROMANIA

Mihai Costea () and Alexandru-Mircea Nedelea ()
Additional contact information
Mihai Costea: “Stefan cel Mare” University of Suceava, Faculty of Economics and Public Administration, Romania
Alexandru-Mircea Nedelea: “Stefan cel Mare” University of Suceava, Faculty of Economics and Public Administration, Romania

The USV Annals of Economics and Public Administration, 2014, vol. 14, issue 1(19), 138-146

Abstract: The SMS (Short Message Service),which emerged at the beginning of the 90s as a result of the telephone services’ need for diversification, it is now used in the communication campaigns involving customized messaging, but also in general messaging campaigns sent both to the existing clients and to the potential ones. Thus, the SMS became widely used, turning into one of the most popular instruments of Mobile marketing and, soon becoming a separate concept named the SMS Marketing. Although there is the preconception that the mobile marketing and, namely, the SMS marketing is intended to be used primarily by the big corporations, which have the power and also the availability to invest substantial amounts of money in this sort of programs, the present paper intends precisely to debunk these preconceptions and, hence, to present the advantage of such marketing campaigns for the segment consisting of small and middle companies in Romania.

Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.seap.usv.ro/annals/arhiva/USVAEPA_VOL.1 ... 29,2014_fulltext.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scm:usvaep:v:14:y:2014:i:1(19):p:138-146

Access Statistics for this article

The USV Annals of Economics and Public Administration is currently edited by Editura Universitatii Stefan cel Mare din Suceava

More articles in The USV Annals of Economics and Public Administration from Stefan cel Mare University of Suceava, Romania, Faculty of Economics and Public Administration Contact information at EDIRC.
Bibliographic data for series maintained by Liviu Scutariu ().