THE R&D AND THE INTERNATIONALIZATION OF BUSINESS ORGANIZATIONS. THE CASE OF PHARMACEUTICAL COMPANIES

Alexandra-Maria Galan ()
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Alexandra-Maria Galan: ”ªtefan cel Mare” University, Suceava, Romania

The USV Annals of Economics and Public Administration, 2016, vol. 16, issue 1(23), 154-163

Abstract: Research and development represents one of the key activities of the business environment which shows company’s ability of continuous development. The interest in research and development can be observed in the global companies goals of being innovative by the goods and products offered. Combing these two elements helps improving company’s competitiveness which has a major contribution in the development of some strategic arias like health, energy or industry. The level of development of a company and the degree of diversification of the products and services offered is different from company to company, which highlights the fact that in the process of internationalization companies need to be focused to work on their advantages in order to keep the competition away. In these sort of cases companies decide to pay a particular attention in assigning resources for specific activities of research and development. The success of the pharmaceutical companies depends of the of research and development activity which objectives is to encourage creativity and innovation regarding the development of new medicines or other pharmaceutical products. The pharmaceutical industry would not be able to evolve without massive investments in research and development which is the base of the evolution of the company. On the other hand, the more they invest in research and development, the companies tend to expand their activity abroad in order to promote the comparative advantages obtained by the activity of research.

Date: 2016
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