ECO-MARKETING TENDENCIES OF HOTEL INDUSTRY DEVELOPMENT – COMPONENT OF THE EUROPEAN INTEGRATION PROCESS IN UKRAINE

Olha Danilova (), Nataly Zablotovska () and Inna Pashaniuk ()
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Olha Danilova: Chernivtsi Yuriy Fedkovych National University, Ukraine
Nataly Zablotovska: Chernivtsi Yuriy Fedkovych National University, Ukraine
Inna Pashaniuk: Chernivtsi Yuriy Fedkovych National University, Ukraine

The USV Annals of Economics and Public Administration, 2017, vol. 17, issue 1(25), 72-78

Abstract: Eco-marketing trends of hotel industry development are examined. Major factors that effected on the appearance of eco-hotels are disclosed, as well as eco-hotel environmental and economic benefits are discussed. Classification of both eco-hotels and organizations involved in eco-certification is suggested. Problems and prospects of eco-hotel development in Ukraine are analyzed.Journal: The USV Annals of Economics and Public Administration

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:scm:usvaep:v:17:y:2017:i:1(25):p:72-78

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