ROMANIAN TOURISM PROMOTION

Alexandru-Mircea Nedelea ()
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Alexandru-Mircea Nedelea: Stefan cel Mare University of Suceava, Romania

The USV Annals of Economics and Public Administration, 2017, vol. 17, issue 2(26), 69-75

Abstract: The tourism industry is unlike any other because, instead of a product, you are selling a place and all the things it has to offer. You are competing with the entire world every time you promote tourism in a given destination, and this high level of competition demands a creative and unique approach. To be successful, your marketing should constantly put forth the best possible image of your destination, while creating interest on a broad scale in as many ways as possible. Romania has to conceive an efficient promotional mix in order to attract more tourists

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:scm:usvaep:v:17:y:2017:i:2(26):p:69-75

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