THE MAIN ASPECTS OF MARKETING STRATEGY IN AGRICULTURAL WASTE RECYCLING

Khrystyna-Iryna Yevchuk ()
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Khrystyna-Iryna Yevchuk: Yuriy Fedkovych Chernivtsi National University, Ukraine

The USV Annals of Economics and Public Administration, 2021, vol. 21, issue 1(33), 115-120

Abstract: Waste recycling is currently one of the main problems of society. Processing of agricultural products is one of the main aspects and factors of integration of processing in general. Also, this type of processing is the most difficult in global and holistic integration, as it has the largest number of processes and stakeholders. Also, in the processing of agricultural waste there are many points of waste generation such as production, transportation, warehousing, storage, retail and consumption. At each of these points, there are different stakeholders who are more or less interested in recycling. Which in turn increases the number of problem points for integration and has an extensive number of business processes at different levels. If the integration of industrial waste or hazardous waste recycling has 2-3 stakeholders, then agricultural waste recycling has 7 stakeholders, which form more links between them, which increases the number of problem points and stagnation points for recycling.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:scm:usvaep:v:21:y:2021:i:1(33):p:115-120

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