CRISIS AS AN OPPORTUNITY OF ACCELERATED DEVELOPMENT FOR THE BUSINESS ENTITIES

Giorgi Katamadze and Natela Tsiklashvili ()
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Natela Tsiklashvili: Batumi Shota RusTaveli State University, Georgia

The USV Annals of Economics and Public Administration, 2023, vol. 23, issue 2(38), 87-93

Abstract: In the context of corporate activities on an unprecedented scale, the economies of the nations of the modern world have to cope with a number of challenges, some of which frequently develop into issues. Any crisis that needs to be resolved requires careful planning, detailed implementation, and a substantial investment of human and financial resources. On the one hand, a crisis hampers business processes, and on the other hand, it may well turn into an opportunity for quicker business development. The present paper aims at analyzing the process of introduction of an online service – as one of the areas of business development – on the example of business entities carrying out their activities in the Republic of Ajara A.R. The research has been targeted at small and medium businesses of HoReCa sector only. The study has been carried out using an interdisciplinary methodology, namely in-depth interviews with business entities, as well as a survey of business entities in respect to particular components of the research.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:scm:usvaep:v:23:y:2023:i:2(38):p:87-93

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