THE BRANDING OF THE TOURIST DESTINATION

Alexandru Nedelea () and Marilena-Oana Nedelea ()
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Alexandru Nedelea: "Åžtefan cel Mare" University of Suceava, Romania
Marilena-Oana Nedelea: "Åžtefan cel Mare" University of Suceava, Romania

The USV Annals of Economics and Public Administration, 2024, vol. 24, issue 1(39), 149-162

Abstract: The battle for customers in tourism is fought for the minds and hearts of customers. Tourism branding is the solution to succeed in a tourist market where many destinations compete. Branding a destination is an organizing principle that involves orchestrating the messages and experiences associated with that place that ensure they are as distinctive, memorable and powerful as possible.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:scm:usvaep:v:24:y:2024:i:1(39):p:149-162

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