?????????????????????? ????????? ???????? ??????????? // CUSTOMER RELATIONSHIP STRATEGY OF THE ORGANIZATION

A. V. Petrovskaya

The Russian Academic Journal, 2012, vol. 22, issue 4

Abstract:

?????? ??????????? ??? ????????? ??? ??? ??? «????». ? ?????? ???????????????????????? ????? ?????????? ?????????????????????? ????????? ??????????? ? ?? ??????? ?????????? ? ????????????? ??????????????? ???????? ? ???????????? ????? ????????? ? ?????.

Article is published with support of Autonomous non-profit organization of higher education "Institute ofPolitical and Mediametric Researches" Research institute (IPMI). The main stages of building CRM strategyare analyzed in the article and it influence on the creation and usibility of customer value of new productsand services.

Keywords: CRM ?????????? ??????????? ? ?????????, ?????????????????????? ?????????, ??????????????? ????????, ?????????????? ??????????, ??????-????????, ?????????????? ?????; CRM customer relationship management, customer-oriented strategy, customer value, management technologies, business processes, strategic maps (search for similar items in EconPapers)
Date: 2014-04-16
References: Add references at CitEc
Citations:

Downloads: (external link)
http://journals.wolfcorner.org/index.php/raj/article/download/118/114 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:scn:000raj:118

Access Statistics for this article

More articles in The Russian Academic Journal from The Wolfcorner publishing house
Bibliographic data for series maintained by Alexey Fedorov ( this e-mail address is bad, please contact ).