???????? ????????? ? ???????? ???????? ???????????????? ???????????? ?? ???????????? ???????????? ?????? // The main tendencies and problems of development of corporate planning at the industrial enterprises of Russia

Aleksej Kobilev and Oksana Shurupova

The Russian Academic Journal, 2014, vol. 27, issue 1

Abstract:

? ?????? ??????????????? ???????? ? ???????? ??????????? ???????? ???????????? ?? ?????????? ????????????. ???????? ?????????????????? ??????????? ??????? ???????????????? ???????????? ?? ???????????? ??????. ??????????????? ?????????? ???????????????????? ????????????. ?????????? ???????? ??????????? ????????????????? ???????? ???????????? ???????????????????????.

The modern economy of Russia demands creation the adequate business model at the enterprises of industrial branch. This model should provideadaptation of the enterprises to quickly changing environment. [5]For implementation of corporate planning at the industrial enterprise, there is an objective need of association of several analytical informationsystems of planning in uniform multilevel system for automation of process of planning, the account, control and the analysis of all main businessprocesses of the enterprise, such as production, finance, supply, sale, storage, maintenance, interaction with contractors and another.Lack of quality indicators does impossible development and implementation of corporate plans.Therefore, it is necessary:• to carry out collecting and the analysis of information on a condition of the local Russian markets and position of the separate industrialenterprises;• to form databases on the basis of received information which will be in a free access for the enterprises of an industrial complex;• to carry out the associative analysis of the market;• to predict a state and situation development on different types of the markets, etc.The enterprises of an industrial complex, and in particular small, it need the help with studying of an environment of the existing markets by concretetypes of production, with a choice of the priority markets, with an assessment of the competitive environment, with the analysis of potentialopportunities of trade with the foreign countries, with obtaining information on a condition of the markets of these countries. [4] Besides, it is necessaryto concentrate this information on certain industries to provide the enterprises with extensive information for implementation of plannedactivity, both in the Russian market, and on the world. [5]

Keywords: ??????????????? ????????????, ???????????, ???????? ?????????, ?????????, ??????????, ???????????, ?????.; corporate planning, enterprise, market economy, strategy, integration, state, market. (search for similar items in EconPapers)
Date: 2014-04-22
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