«? ???????????? ?????? ?????????????????? ?????????-?????????? ??? ? ??????, ? ?????????????? ?????? ?????????????????? ????????? «CONTY-METHOD». ??????????. // TO OPPORTUNITIES OF THE ASSESSMENT OF SOLVENCY OF BORROWERS NATURAL PERSONS IN BANKS, WITH USE OF THE METHOD OF CONSTITUTIONAL TYPOLOGY OF "CONTY-METHOD". MONOGRAPH

Alexey Fedorov
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Alexey Fedorov: THE RUSSIAN ACADEMIC JOURNAL

The Russian Academic Journal, 2008, vol. 5, issue 4

Abstract:

? ??????????, ?? ?????? ????????? ???????? ????????? ?????? ? ?????????? ?? ? ?????????? ?????????????????????? ????????????, ??????????? ???????????? ??????????? ????? ??????????????? ????? ??????????? ???????????????, ??? ???????????????????? ? ???????? ?????? ????. ??????????? ???????? ??????????? ???????????? ?????????? ??????? ???????????????? ???? ??? ?????????? ??????? ?? ??????? ???????? ??????? ? ?????? ???? ? ??????? ????????????????????, ?? ?????? ?????????????????? ????????? («CONTY-method»).

In the monography, on the basis of generalization of substantive provisions of the theory and their realization in the Russianpractice of marketing research, dependence between morphological type of the consumer of bank services, its predisposition to return ofthe taken loans is convincingly proved. The technique of segmentation of consumers of bank services in morphological type is developedat carrying out of the analysis about decision-making on delivery of loans and calculation of obligatory reserves, on the basis ofmorphological typology («CONTY-method»).

Keywords: ?????????, ?????????????????? ??? ???????????, ??????????????? ??? ???????????, ???????????????? ??? ???????????, ????????????? ????????????, «CONTY-method».; marketing, constitution type of the consumer, morphological type of the consumer, psychographic type of the consumer, marketing researches, «CONTY-method». (search for similar items in EconPapers)
Date: 2014-08-04
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