????????? ????????????? ???????????? ??? ????????? ????????????????????? ????????????? ???????? // SPECIFICITY OF MARKETING RESEARCHES FOR INCREASE OF COMPETITIVENESS OF TRAVEL AGENCIES

O. S. Ermalchenko
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O. S. Ermalchenko: THE RUSSIAN ACADEMIC JOURNAL

The Russian Academic Journal, 2009, vol. 9, issue 4

Abstract:

???????????? ??????????? ????????????? ?????? ???? ??????? ? ????? ? ????????? ?????????? ???????. ??????????? ????????????? ????????? ? ?????????? ?????????? ?????? ?????? ?????????????? ? ??????????? ???????? ????????????????? ?????? ??? ? ???????????? ???????? ?????????? ? ?????, ??? ? ? ??????? ????????????? ??????.

The urgency is caused by prompt growth of a role of tourism in life and economy of the Rostov region. Tourism bearsinexhaustible potential and defines concrete laws of the economic and social development at legislative level as in national borders ofthe states and the countries, and in system of tourist communications.

Keywords: ????????????????????? ????????????? ????????, ?????????, ?????????-????, ????????????? ????????????.; competitiveness of travel agencies, marketing, marketing-mix, marketing researches. (search for similar items in EconPapers)
Date: 2014-08-07
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