? ???????????? ?????????? ????????????? ??????? ???????????? ? ?????????? // POSSIBILITIES OF APPLICATION OF BIOLOGICAL METHODS OF RESEARCH IN MARKETING

A.V. Fedorov
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A.V. Fedorov: THE RUSSIAN ACADEMIC JOURNAL

The Russian Academic Journal, 2010, vol. 13, issue 3

Abstract:

? ?????? ??? ??????? ????? ??????????? ???????????? ??????????? ??????? ? 2008?. ???? ???????? ???????????????????????? ????????? ???????????? «CONTY-method» ?????????????? ???????. ??????? ??????????? ???????????????????????? ???????????? ?? ???????????????? ???? ? ????????????? ? ??????????????? ????????????? ??? ??????????????????????? ????????? ? ????????? ????????.

In article the short review of results of research carried out by the author in 2008 is given, the description of a method ofconstitutional typology of consumers of "CONTY-method" developed by the author is given. Possibilities of application of differentiationof consumers on morphological type in market and sociological researches at creation of marketing strategy and advertizing campaignsare described.

Keywords: ?????????, ????????????, ?????????????????? ????????? ????????????, «CONTY-method»; marketing, biomarketing, constitutional typology of consumers, "CONTY-method" (search for similar items in EconPapers)
Date: 2010-10-01
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