???????? ?????? ????????????? ??????? ?? ???????????? ???????????? ????????? // CRITERIA OF THE ESTIMATION OF ADVERTISING EFFICIENCY AT THE ENTERPRISES OF THE HOTEL COMPLEX

A.V. Khainovskaya
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A.V. Khainovskaya: THE RUSSIAN ACADEMIC JOURNAL

The Russian Academic Journal, 2011, vol. 15, issue 1

Abstract:

? ????????? ?????? ???????? ?????? ????????? ? ??????????? ???????, ???????? ????? ? ?????, ?????????????????? ??????? ?? ????????????? ????????????? ??????????? ? ??????????? ?????, ?? ??????? ????? ?? ???????? ????????????-??-????.

In the present article the analysis of criteria and advertizing indicators, the description of the purposes and problems, definitionof influence of advertizing on economic efficiency of the enterprises in hotel sphere, on an example of one of hotels of the city of Rostovon-Don is carried out.

Keywords: ????????????? ???????, ??????????? ??????????? ?????, ????????? ?????????, ????????? ????????, ????????????? ????????????.; advertizing efficiency, the enterprises of hotel sphere, specificity of hotel, an advertizing campaign, marketing researches. (search for similar items in EconPapers)
Date: 2014-08-12
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