????????????????? ??????? ????????????? ???????????? ? ????? ????? ????????????? ??????? ? ?????????????? ?????? ?????????????????? ????????? ???????? // PERFECTION OF METHODS OF MARKETING RESEARCHES IN SPHERE OF SERVICES OF PUBLIC CATERING WITH USE OF THE METHOD OF TYPOLOGY OF CLIENTS UNDER THE CONSTITUTION

D.V. Shcherbakova and A.V. Fedorov
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D.V. Shcherbakova: THE RUSSIAN ACADEMIC JOURNAL

The Russian Academic Journal, 2011, vol. 16, issue 2

Abstract:

? ????????? ?????? ???? ???????? ??????????? ???????????????? ? ?????????????????? ???????????? ???????????? ?????????? «???» ? ?. ????????? ?????????? ??????? ? ???? ??????????????? ???????????? ?? ??????????????????????? ?????????.

In the present article the description of the spent media of researches and researches of the constitution of clients of anetwork of restaurants "RIS" in Taganrog is given the Rostov region and corresponding recommendations about construction ofmarketing strategy are made.

Keywords: ????????????? ???????, ??????????? ????????????? ???????, ????????? ??????????, ????????? ????????, ????????????? ????????????, ?????????????????? ????????? ????????.; advertizing efficiency, public catering establishments, specificity of restaurants, an advertizing campaign, marketing researches, typology of the constitution of clients (search for similar items in EconPapers)
Date: 2011-07-01
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