???????????? ??????? ????? ? ?????????? ?????? ?????????????? ???????????? ????? «??? 24» (???) // RESEARCH OF ENVIRONMENT AND STATEMENT OF THE PROBLEM OF MARKETING RESEARCH OF BANK «VTB 24» (JOINT-STOCK COMPANY)

E.A. Livenskaya and A.V. Fedorov
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E.A. Livenskaya: THE RUSSIAN ACADEMIC JOURNAL

The Russian Academic Journal, 2011, vol. 16, issue 2

Abstract:

? ????????? ?????? ??? ?????? ??????? ????? ????? «??? 24» (???), ??????????? ?????????? ???????????????????, ? ????? ???????? ?????????? ????? ?????????????? ???????????? ????? ?????????? ????? ?? ??? ??????.

In the present article the analysis of environment of bank «??? 24» (Joint-Stock Company) is given, internal characteristics ofbank, and also algorithm of statement of problems of marketing research of the market of bank services in the south of Russia areinvestigated.

Keywords: ?????????, ????????????? ???????, ?????, ????????????? ????????????.; marketing, advertizing efficiency, banks, marketing researches. (search for similar items in EconPapers)
Date: 2011-07-01
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