? ???????? ? ????????????? ? ??????????? ?????? // TO QUESTIONS ON THE MEDIA POLITICIAN IN MODERN RUSSIA

O. V. Kuchina
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O. V. Kuchina: THE RUSSIAN ACADEMIC JOURNAL

The Russian Academic Journal, 2011, vol. 16, issue 2

Abstract:

????? ???????????? ???????? ????????? ???????????? ???????????? ???, ? ????????? ??????? ??????????????????????, ??????? ????????? ?? ? ??????????? ???????? ????????????? ???????????????? ??? ? ???????? ?? ?????????? ???????????? ?????????? ???????? ??????.

Research objective are revealing of features of activity of mass-media, and development of base positions of a media policywhich would allow to raise in the long term efficiency of functioning of mass-media and to result them in a condition of adequacy tostrategy of development of the country.

Keywords: ???, ?????????????, ????????? ????????, ???????????? ????????????? ????????????.; mass-media, a media policy, an advertizing campaign, political marketing researches. (search for similar items in EconPapers)
Date: 2011-07-01
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