Regional Marketing: Essence, Content and Ways of Development

Ilona Nadenko
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Ilona Nadenko: THE RUSSIAN ACADEMIC JOURNAL

The Russian Academic Journal, 2014, vol. 28, issue 2

Abstract:

Essence of the concept «regional marketing», its content, purposes and conditions of realization are investigated. The ways andperspectives of regional marketing as a mechanism to increase the region’s competitiveness are identified.

Essence of the concept «regional marketing», its content, purposes and conditions of realization are investigated. The ways andperspectives of regional marketing as a mechanism to increase the region’s competitiveness are identified.

Keywords: marketing approach, regional marketing, competitiveness of region, image of region, interregional economic relations, concept of an integrated regional mark eting.; marketing approach, regional marketing, competitiveness of region, image of region, interregional economic relations, concept of an integrated regional mark eting. (search for similar items in EconPapers)
Date: 2014-07-01
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Persistent link: https://EconPapers.repec.org/RePEc:scn:000raj:256

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