???? ??? ? ?????????????? ??????????????: ????????????? ?????? // The role of media in idealogical confrontation: the oretical aspect

Bela Manieva

The Russian Academic Journal, 2013, vol. 26, issue 4

Abstract:

?????? ????????? ???????? ??????? ??? ?? ???????????? ??????, ??? ????????????, ? ????? ????????????? ??? ? ???????? ??????????????? ??????. ????? ?????? ?????? ???????? ??????????? ??????? ??? ?? ???????????? ?????? ? ???????????? ?????????. ?????????? ????????? ??????????????? ?????????????? ? ???? ??? ? ???????????? ????????????? ??????, ??? ????????? ?????????????? ??????????, ?????????????, ???????????? ???????? ????. ? ???? ??????? ???? ????????, ??? ???????????? ?????? ????????? ??????????? ?? ???? ?????? ????? ????????. ????? ??????????, ??? ???????????? ?????? ???? ??????????? ?????????? ???????????????? ???. ? ?????? ???????????? ???????, ??????? ?????? ?? ???????????? ??????????? ????????????? ?????? ? ??????? ???????? ???????????? ??????? ???????????, ?????????????????.

The article deals with the influence of media on public opinion, its formation, and the use of media as an ideological weapon. The purpose of this article is particularly the influence of media on public opinion and the formation of the ideology. Released specifics of ideological confrontation and the role of media in shaping public opinion, which allows predicting the social, economic and political development of the world. The analysis revealed that public opinion operates in virtually all spheres of society. The author argues that the relevance of the topic is the trend of nationalization of the media. The article presents the factors that influence the formation of public opinion stereotypes and give the process a certain element of spontaneity, unpredictability.

Keywords: public opinion; media; ideological function; audience manipulation; ideological confrontation (search for similar items in EconPapers)
Date: 2013-12-01
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