 Modeling of Region Marketing ResearchSergey Pepchuk
The Russian Academic Journal, 2015, vol. 31, issue 1 Abstract: The article reviews the main trends in the evolution of market research, approaches to special scientific and practical modeling andworked actively relevant aspects of their problems.The purpose of the article is to study and investigate species and modeling techniques used in marketing research.The basis of marketing research modeling is to develop necessary measures to adapt the company (current or prospective) in themarket according to the needs of consumers to achieve the objectives to meet those needs with a focus on high technology andethical standards of considering that meet consumer needs must be more efficient than the competition. Scientific works of foreignand domestic scientists who have made significant contributions to modeling market research were considered. As a result of thesestudies considered quite successful use different techniques in marketing based on model designs, and calculation formulas usedin carrying out market research, design, distribution channels, pricing policies and the study of consumer behavior. We studieda comprehensive model of marketing research, qualitative and quantitative models, mathematical model, which is a mathematicaldescription of the studied economic process or object, and verbal model by which marketers try to uncover the true feelings ofconsumers, based on the conclusions made in choosing options for advertising illustrations for brochures, pictures on the packageof subjects for promotional videos. It was investigated that the object modeling in marketing, with potentially infinite variety ofrelationships with the environment, though they are characterized by a set of “inputs” that creates or selects registration researcher.The result depends on the arsenal of measurement tools and opportunities for their use, methods of collection and processing ofmarketing information, the influence of the researcher on the “black box”. Need to use model “black box” arises when dealing withthe processes occurring in the environment or facility management of its operations, while the description of which we can’t useinformation about the internal structure of the process.Thus, the article outlines directions for further research, based on modeling of marketing research in the region.We believe that our proposed methods and models provide more efficient conduct market research by aligning the respective functionsand nature of the necessary information to make appropriate management decisions. Keywords: marketing, model, modeling, stages of the simulation, market research. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:scn:000raj:371 Access Statistics for this article More articles in The Russian Academic Journal from The Wolfcorner publishing house |
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