????????? ???????????? ? ??????????? ????? ???????????? ? ???????? ????????? // Configuration and coordination strategies of activities in the value chain

I. S. Blagun and Il’chuk, P.

The Russian Academic Journal, 2013, vol. 25, issue 3

Abstract:

? ?????? ??????????? ???????? ???? ????????? ??????????????????? ?? ?????? ?????????? ??? ????????? ???????????? ? ??????????? ????? ???????????? ? ??????? ?????????. ???????????????? ???? ???, ?????????????? ? ?????? ????????? ???????????? ? ???????????, ?? ??????? ? ?????? ???????, ? ????? ?????????? ???????????? ????????????, ?????????? ??????? ??????????? ??? ?????????? ?????????.

The article studies the main types of internationalization strategy, formed by a combination of measures configuration and coordinate strategies of activities in the value chain. Analyzed the types of activities undertaken within the strategies configuration and coordinate, their strengths and weaknesses, and also the competitive advantage, which is possible to achieve within the implementation of these strategies.

Keywords: ???????????????????, ?????????; ?????????????? ??????????; ????????? ????????????; ?????????; internationalization; strategy; strategic management; configuration strategy; coordination strategy (search for similar items in EconPapers)
Date: 2013-09-01
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