Customer Loyalty Marketıng in Thermal Tourısm in Turkey

Orhan Tuncer
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Orhan Tuncer: Institute of Management, Business and Law, Russia

The Russian Academic Journal, 2015, vol. 34, issue 4

Abstract:

This study is for customer loyalty marketing of thermal tourism in Turkey, customer loyalty will be applicable for thermal operation ofthe thermal tourism importance and aims to recommend a customer loyalty.First place was given to theoretical knowledge about the subject in this context. After about tourism and thermal tourism, thermaltourism, thermal tourism services in addition to marketing and customer loyalty issues literature has been demonstrated with theinformation obtained from qualitative research.For this purpose, the data obtained from the survey application customer loyalty in thermal tourism dealt with all aspects of the then540 thermal tourism customers of the qualitative research done two years during the study using SPSS were analyzed by 19.0 packageprogram.The results obtained from our research in ensuring customer loyalty in thermal tourism sector in Turkey, perceived price, perceivedquality, perceived value, customer satisfaction, demonstrated performance and the importance of word of mouth communication factors, and severity levels. The way to ensure customer loyalty in thermal tourism facilities in Turkey, passes through the introduction ofthe factors listed in the most appropriate level to customers.

Keywords: marketing mix, health tourism, thermal, thermal hotel (search for similar items in EconPapers)
Date: 2016-02-10
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