??????????? ? ???????? ????????????? ?????????? // Peculiarities and problems of regional marketing

Artem Kolomytsev

The Russian Academic Journal, 2013, vol. 25, issue 3

Abstract:

??????????? ???????? ??????? «???????????? ?????????», ??????????? ??????? ? ??? ??????????? ?????? ???????, ??? ??????????, ??? ? ?????????????, ???????? ???????? ????????, ??????? ????????? ??? ??? ?????????? ? ???????.

In this work I investigate the essence of the concept “regional marketing”, consider approaches to its definition by different foreign and domestic authors, and outline the main issues that arise at its implementation in the region.

Keywords: ??????; ???????????? ?????????; ????????????? ????????????; ????????????? ?????????; region; regional marketing; marketing activities; marketing structure (search for similar items in EconPapers)
Date: 2013-09-01
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