Modern Notation of business models: а visual Trend

Tatiana Gavrilova, Artem Alsufyev and Anna-sophia Yanson
Additional contact information
Artem Alsufyev: Graduate School of Management of the St. Petersburg University. Address: 3 Volkhovskiy lane, St. Petersburg 199004, Russia
Anna-sophia Yanson: Graduate School of Management of the St. Petersburg University. Address: 3 Volkhovskiy lane, St. Petersburg 199004, Russia

Foresight-Russia Форсайт, 2014, vol. 8, issue 2 (eng), 56-70

Abstract: Information overf low and dynamic market changes encourage managers to search for a relevant and eloquent model to describe their business. This paper provides a new framework for visualizing business models, guided by wellshaped visualization based on a mind mapping technique. Due to the simplicity of perception, this approach has a positive impact on managers and employees’ understanding of companies’ business models and promotes a productive exchange of ideas and knowledge. The mindmapping visualization framework is ‘cognitive scaffolding’ and is positively associated with managers’ and employees’ improved perception and understanding of the business model, which allows them to communicate, share and manipulate business model knowledge easily.

Date: 2014
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Journal Article: Modern Notation of Business Models: A Visual Trend (2014)
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Persistent link: https://EconPapers.repec.org/RePEc:scn:013126:15723358

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