Strategic marketing planning of innovative products promotion to market

Sitnitskiy M. and Varava U.

Bulletin of Taras Shevchenko National University of Kyiv. Economics. Вісник Киiвського нацiонального унiверситету iм. Тараса Шевченка. Серiя: Економiка, 2012, issue 136, 50-54

Abstract: The basic tasks of marketing strategy for integral inclusion of product innovations to the actual range of market are defined and classified.

Keywords: СТРАТЕГИЯ; МАРКЕТИНГОВОЕ ПЛАНИРОВАНИЕ; ПРОДВИЖЕНИЕ ИННОВАЦИОННОЙ ПРОДУКЦИИ; СТРАТЕГіЯ; МАРКЕТИНГОВЕ ПЛАНУВАННЯ; ПРОСУВАННЯ іННОВАЦіЙНОї ПРОДУКЦії (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:scn:013723:14878788

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