New trends in marketing communication

Radovan Bacik and Fedorko Igor
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Fedorko Igor: University of Presov in Presov

Sovremennaa ekonomika: problemy, tendencii, perspektivy Современная экономика: проблемы, тенденции, перспективы, 2013, issue 8 (1), 39-47

Abstract: Article tests the current possibilities offered by the new marketing tools in the application of the selected organization. The first chapter of article defining the basic concepts related to the theory about the new trends in terms of online marketing communication. The analytical part focuses on the evaluation conducted a survey in which we follow the reactions of respondents carried out in form of online marketing and testing the impact of these factors in creating a positive image of the organization. To obtain the necessary information and data article uses the method of exploration, through questionnaires, which principle is based on data by subjective responses of the respondents. The survey, which was attended by a total of 209 respondents, was conducted through a questionnaire.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:scn:018798:14491534

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