Specifics of organizational and functional mechanism to provide implementation of marketing strategy of cargo haulers

Mitchenko Galina

Бизнес в законе. Экономико-юридический журнал, 2013, issue 4, 119-122

Abstract: Specifics of implementation of marketing strategy of cargo haulers are identified. Indicators of their marketing strategies’ efficiency are reviewed. The structure of organizational and functional mechanism of implementation of marketing strategies’ by cargo haulers is suggested.

Keywords: INDICATORS’; SYSTEM (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:scn:027818:14513439

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