Developing the process of interaction between a motor transport enterprise and intermediaries

Kryvoruchko О. and Pypenk I.
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Kryvoruchko О.: Kharkiv National Automobile and Highway University
Pypenk I.: Kharkiv National Automobile and Highway University

Экономика транспортного комплекса, 2010, issue 17, 90-100

Abstract: The model of developing the process of interaction between a motor transport enterprise and intermediaries has been developed. It is based on the process approach and uses the methodology of IDEF0 structure analysis. The suggested model shows the logic and components of the interaction process between the subjects by the relevant parameters which are grouped according to the elements of the service marketing complex.

Keywords: ВЗАєМОДіЯ; ПОСЕРЕДНИКИ; ПРОЦЕС; ПАРАМЕТРИ ВЗАєМОДії; КОМПЛЕКС МАРКЕТИНГУ; ЗАДОВОЛЕНіСТЬ (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031253:13930189

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