Main subjects of interaction in the partnership marketing system of motor transport enterprise

Fedotova I.
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Fedotova I.: Kharkiv National Automobile and Highway University

Экономика транспортного комплекса, 2010, issue 16, 82-90

Abstract: A model of partnership at a motor-transport enterprise, which provides four types of partnership, has been considered. The general partnership marketing system of a motor-transport enterprise with major groups of interaction subjects has been suggested. The managing subsystem is presented in the form of structural-and-functional, information-and-behavioral and self-development subsystems. An integrated relationship process with all possible interaction subjects has been suggested as a managed subsystem of marketing partnership at a motor-transport enterprise.

Keywords: ВЗАєМОДіЯ; СУБ'єКТИ ВЗАєМОДії; ПАРТНЕР; ВЗАєМОВіДНОСИНИ; МОДЕЛЬ ПАРТНЕРСЬКИХ ВіДНОСИН; МАРКЕТИНГ ПАРТНЕРСЬКИХ ВіДНОСИН; СИСТЕМНИЙ ПіДХіД (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031253:13930905

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