Визначення рівня відповідності автотранспортних послуг вимогам споживачів

Shinkarenko V. and Ananko I.
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Shinkarenko V.: Kharkiv National Automobile and Highway University
Ananko I.: Kharkiv National Automobile and Highway University

Экономика транспортного комплекса, 2012, issue 19, 38-45

Abstract: The methodological bases as to the estimation of the service parameters compliance with the consumers’ requirements have been suggested. They are based on the application of Harrington function and envisage the determination of desired characteristics for motor transport service and the discords detection on the basis of their comparison with the actual values of the motor transport enterprises’ parameters of propositions. This allows providing the motor transport enterprises with the fast adaptation to the changeable market conditions due to the operational rationalized marketing decision-making process which aimed at increasing the level of services compliance with requirements and ensuring the consumers satisfaction.

Keywords: АВТОТРАНСПОРТНА ПОСЛУГА; ВИМОГИ СПОЖИВАЧіВ; УЗГОДЖЕННЯ іНТЕРЕСіВ; ОЦіНЮВАННЯ ВіДПОВіДНОСТі; ФУНКЦіЯ БАЖАНОСТі ХАРРИНГТОНА (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031253:14037447

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