Визначення типових стратегій взаємовідносин АТП з партнерами

Fedotova I.
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Fedotova I.: Kharkiv National Automobile and Highway University

Экономика транспортного комплекса, 2011, issue 18, 76-90

Abstract: The stages of relationship strategy forming of MTE with partners has been defined. The basic directions of relations improvement between subjects has been offered. The choice of relationship strategy is based on the relationships matrix depending on the co-operation level of MTE with partners. For each interaction subject there are developed the strategies of partner’s value management and forming loyalty within the framework of selected relationship strategy.

Keywords: ПАРТНЕР; СУБ’єКТ ВЗАєМОДії; ВЗАєМОВіДНОСИНИ; МАРКЕТИНГ ВЗАєМОВіДНОСИН; СТРАТЕГіЯ ВЗАєМОВіДНОСИН; ЦіННіСТЬ ПАРТНЕРА; ЛОЯЛЬНіСТЬ ПАРТНЕРА (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031253:14037881

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