Взаємозв’язок маркетингу та логістики в автотранспортному підприємстві

Fedotova I. and Kibets I.
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Fedotova I.: Kharkiv National Automobile and Highway University
Kibets I.: Kharkiv National Automobile and Highway University

Экономика транспортного комплекса, 2012, issue 19, 57-67

Abstract: The correlation between the marketing and the logistics within an enterprise has been considered. Based on corresponding elements of «7P» and «7R» complexes the basic points of marketing and logistics interaction were identified. The integrated marketing-logistics system in the MTE has been suggested. It is represented as a complex of interactive functional subsystems of the enterprise. The system inputs and exits and the basic tasks of each MTE functional marketing logistics subsystems have been formulate. It provides the value’ determination using the expert survey method of consumers. The result of this method is valuations of every service’ parameter contribution.

Keywords: МАРКЕТИНГ; ЛОГіСТИКА; МАРКЕТИНГОВА ЛОГіСТИКА; ВЗАєМОДіЯ; ЛАНЦЮГ ПОСТАЧАНЬ; іНТЕГРОВАНА СИСТЕМА; СИСТЕМНИЙ ПіДХіД (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:scn:031253:14039597

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